There is an enormous temptation for business owners to be a “Jack of All Trades”. After all, none of us want to turn away potential business and “one stop-shopping” is very convenient for the customer so it’s a win-win for everyone, right?
Customers like the idea of a one-stop shop, because it makes life easy if you have someone you can trust to take care of all your needs. Merchants like the idea because they aren’t sending businesses elsewhere.
It all sounds like a great idea except that, when you are trying to be all things to all people, you quickly find out that you can’t be the best at everything and nobody is ever completely satisfied.
Gone are the days of the days of the backyard mechanic, today’s vehicles require skilled technician’s that understand the science and technology required to keep them running, the same is true of your Heating and Air Conditioning equipment.
Advances in technology have made specialists more important than ever and Social Media and websites like Angie’s List or Ask the Seal make it easier than ever to do a little bit of research online so you do not have to settle for a second rate company.
It used to be that hiring the best meant paying more, but that is simply not the case anymore, especially in a highly competitive industry like the HVAC industry. In fact, quite often the opposite is true. When you hire a less expensive company, you frequently end up paying for parts you didn’t need or inferior work that causes serious problems that could have been avoided by a specialist.
The “Jack of All Trades” business model is based on the philosophy that you should have a solution for nearly 10 out of 10 of the people you encounter. Specialization requires business owners to be comfortable with the idea that they may have to turn away some business.
The “Jack of All Trades” business model forces merchants to provide services they may not be able to stand behind, or even offer unnecessary or ineffective services.
To read more, and for more information please visit: Sean McCutcheon's Air Conditioning and Heating, Inc.