Tuesday, July 23, 2013

Why we only specialize in residential and commercial air conditioning and heating systems.

There is an enormous temptation for business owners to be a “Jack of All Trades”. After all, none of us want to turn away potential business and “one stop-shopping” is very convenient for the customer so it’s a win-win for everyone, right?

Customers like the idea of a one-stop shop, because it makes life easy if you have someone you can trust to take care of all your needs. Merchants like the idea because they aren’t sending businesses elsewhere.

It all sounds like a great idea except that, when you are trying to be all things to all people, you quickly find out that you can’t be the best at everything and nobody is ever completely satisfied.

Gone are the days of the days of the backyard mechanic, today’s vehicles require skilled technician’s that understand the science and technology required to keep them running, the same is true of your Heating and Air Conditioning equipment.

Advances in technology have made specialists more important than ever and Social Media and websites like Angie’s List or Ask the Seal make it easier than ever to do a little bit of research online so you do not have to settle for a second rate company.

It used to be that hiring the best meant paying more, but that is simply not the case anymore, especially in a highly competitive industry like the HVAC industry. In fact, quite often the opposite is true. When you hire a less expensive company, you frequently end up paying for parts you didn’t need or inferior work that causes serious problems that could have been avoided by a specialist.

The “Jack of All Trades” business model is based on the philosophy that you should have a solution for nearly 10 out of 10 of the people you encounter. Specialization requires business owners to be comfortable with the idea that they may have to turn away some business.

The “Jack of All Trades” business model forces merchants to provide services they may not be able to stand behind, or even offer unnecessary or ineffective services. 

To read more, and for more information please visit: Sean McCutcheon's Air Conditioning and Heating, Inc.

Tuesday, July 16, 2013

Steer clear of unlicensed contractors!

All of us like to try and find the best deals – especially when it comes to expensive home improvements.

However, if a plumber, electrician, or air conditioning contractor has just given you a very low quote that seems too good to be true, there is a good chance they are unlicensed.

As tempting as it may be to hire an unlicensed contractor who offers a great bargain, it is against the law!

Now if you are ever in doubt you can whip out your smart phone and make sure you have the right person for the job!

Just search for the Florida DBPR Mobile App – it's free, and will let you easily search for companies and individuals to make sure they are licensed.

Besides it being illegal to hire unlicensed contractors, unlicensed contractors are subject to arrest and prosecution for working without a license.

Visit our website for more information

Free Air Conditioning Cleanings or Tune-Ups

Beware of ads for free air conditioning cleanings or tune-ups. This can lead to recommendations for costly repairs that are not required and to customers being pressured to replace units, or significantly marking up the price on replacement parts.

Visit us at : www.keepingsarasotacool.com

Tuesday, July 9, 2013

Factory Authorized Parts

We use Factory Authorized Parts in order to restore the equipment to its original performance.

As a Factory Authorized Dealer, we hold ourselves to a higher standard of quality. We are certified by Bryant and NATE, and we offer a 100% satisfaction guarantee on the equipment and installation.

To learn more please visit us at www.keepingsarasotacool,com

TIME TO FIGHT DIRTY - and purify your home’s air.

Get a whole-home air purifier to take out up to 99.9% of the nasty airborne pests in your home like viruses, bacteria and pollen. 

Choose between the Evolution® Perfect  purifier with MERV-15 efficiency or the more economical Preferred™ air purifier to find the right fit for your budget.  

2013 Tax Credits - Retroactive to January 1, 2012

A new Air conditioning System installed by Sean McCutcheon’s Air Conditioning and Heating, Inc. can get you up to $500 in federal tax credits.

Products purchased for your principal residence that were installed between January 1, 2012 and December 31, 2013 are eligible.

For example: Air Conditioners: $300 credit, Heat Pumps: $300, Packaged Air Conditioners: $300, Packaged Heat Pumps: $300, and Advanced Main Air Circulating Fan: $50 credit.

Call Sean McCutcheon’s Air Conditioning and Heating, Incwww.irs.gov.
. for more information, or visit

Tuesday, July 2, 2013

No high pressure sales!

Would you rather have a highly trained HVAC technician working on you air conditioning system, or  just someone who has mastered the 10 principles of persuasion?  

At Sean McCutcheon’s Air Conditioning and Heating, Inc. our techs are not salesmen, they don’t work for commission, and they will never talk you into paying for any service or repair you don’t actually need.